Services
UI UX Design
Client
EVVO Snowshoes
Year
2025
Team
Jacopo Bettini
Marco Ramos
Info
Founded near Mount Pilat, EVVO is an innovative young brand attuned to outdoor sports enthusiasts, snowshoeing and Nordic walking in the mountains.
EVVO Snowshoes
EVVO Snowshoes
ecommerce website redesign
ecommerce website redesign
Services
UX UI Design
Client
EVVO Snowshoes
Year
2025
Team
Jacopo Bettini
Marco Ramos
Info
Founded near Mount Pilat, EVVO is an innovative young brand attuned to outdoor sports enthusiasts, snowshoeing and Nordic walking in the mountains.
Services
UI UX Design
Year
2025
Client
EVVO Snowshoes
Team
Jacopo Bettini
Marco Ramos
Info
Founded near Mount Pilat, EVVO is an innovative young brand attuned to outdoor sports enthusiasts, snowshoeing and Nordic walking in the mountains.
Challenge
EVVO is an outdoor lifestyle brand specializing in innovative snowshoes. However, their digital presence wasn’t reflecting the quality of their product. Even the founder admitted the website was underperforming — navigation was confusing, product details were unclear, and customer reviews felt inconsistent.
Our challenge was to redesign the website with a responsive, user-centered approach. By analyzing the market and restructuring the information architecture, we aimed to create a platform that not only looked modern but also guided smarter purchase decisions and built trust with customers.
The ultimate goal: improve usability, simplify product discovery, and boost confidence in the brand through a more intuitive and reliable online experience.
EVVO is an outdoor lifestyle brand specializing in innovative snowshoes. However, their digital presence wasn’t reflecting the quality of their product. Even the founder admitted the website was underperforming — navigation was confusing, product details were unclear, and customer reviews felt inconsistent.
Our challenge was to redesign the website with a responsive, user-centered approach. By analyzing the market and restructuring the information architecture, we aimed to create a platform that not only looked modern but also guided smarter purchase decisions and built trust with customers.
The ultimate goal: improve usability, simplify product discovery, and boost confidence in the brand through a more intuitive and reliable online experience.
Stakeholder interview - Learnings
From our conversations, four key themes emerged:
EVVO's current website
Stakeholder interview
To uncover the root of the problem, we conducted stakeholder and user interviews. Speaking directly with EVVO’s founder and real customers revealed a critical gap:
The product was innovative, but the website didn’t reflect that innovation.
The site felt confusing, cluttered, and failed to guide users toward confident purchase decisions.
We interviewed the founder and real users to understand what’s not working and what matters most. He finds the site unclear, with confusing navigation that made it hard to use.
To uncover the root of the problem, we conducted stakeholder and user interviews. Speaking directly with EVVO’s founder and real customers revealed a critical gap:
The product was innovative, but the website didn’t reflect that innovation.
The site felt confusing, cluttered, and failed to guide users toward confident purchase decisions.
Stakeholder interview - Learnings
From our conversations, four key themes emerged:
Stakeholder interview - Learnings
From our conversations, four key themes emerged:
User interviews
User interviews added another layer of understanding. For example, Fabienne shared:
“Color is important. Winter is sad, so it’s good for products to have bright colours.”
Others emphasized the importance of warmth, comfort, and style, while expressing frustration with unclear sizing, too many options, and a lack of authentic reviews.
These insights became the foundation of our redesign strategy: making the website as bold, functional, and trustworthy as the product itself.
User interviews added another layer of understanding. For example, Fabienne shared:
“Color is important. Winter is sad, so it’s good for products to have bright colours.”
Others emphasized the importance of warmth, comfort, and style, while expressing frustration with unclear sizing, too many options, and a lack of authentic reviews.
These insights became the foundation of our redesign strategy: making the website as bold, functional, and trustworthy as the product itself.
User interviews added another layer of understanding. For example, Fabienne shared:
“Color is important. Winter is sad, so it’s good for products to have bright colours.”
Others emphasized the importance of warmth, comfort, and style, while expressing frustration with unclear sizing, too many options, and a lack of authentic reviews.
These insights became the foundation of our redesign strategy: making the website as bold, functional, and trustworthy as the product itself.
User persona/Journey
We built a persona to capture EVVO’s core audience: Isabelle Petit, a 40-year-old lawyer who loves winter escapes but has little time to research gear. She values comfort, quality, and style, and expects a smooth, trustworthy online experience.
Her journey revealed key pain points: overwhelming product options, unclear sizing, and distrust in reviews. At the same time, it highlighted opportunities: simplified filters, seasonal reminders, and authentic, personalized content.
These insights shaped our design direction — a website that reduces friction, builds trust, and empowers users like Isabelle to make confident choices.
We built a persona to capture EVVO’s core audience: Isabelle Petit, a 40-year-old lawyer who loves winter escapes but has little time to research gear. She values comfort, quality, and style, and expects a smooth, trustworthy online experience.
Her journey revealed key pain points: overwhelming product options, unclear sizing, and distrust in reviews. At the same time, it highlighted opportunities: simplified filters, seasonal reminders, and authentic, personalized content.
These insights shaped our design direction — a website that reduces friction, builds trust, and empowers users like Isabelle to make confident choices.
We built a persona to capture EVVO’s core audience: Isabelle Petit, a 40-year-old lawyer who loves winter escapes but has little time to research gear. She values comfort, quality, and style, and expects a smooth, trustworthy online experience.
Her journey revealed key pain points: overwhelming product options, unclear sizing, and distrust in reviews. At the same time, it highlighted opportunities: simplified filters, seasonal reminders, and authentic, personalized content.
These insights shaped our design direction — a website that reduces friction, builds trust, and empowers users like Isabelle to make confident choices.
braND/fEATURE ANALISYS
Through stakeholder input and market research, we analyzed EVVO alongside competitors such as TSL, MSR, Atlas, and The North Face. The comparison revealed that while EVVO excelled in innovation and technology, it lacked the same level of brand strength and emotional connection that competitors leveraged through lifestyle positioning and global recognition.
Through stakeholder input and market research, we analyzed EVVO alongside competitors such as TSL, MSR, Atlas, and The North Face. The comparison revealed that while EVVO excelled in innovation and technology, it lacked the same level of brand strength and emotional connection that competitors leveraged through lifestyle positioning and global recognition.
Through stakeholder input and market research, we analyzed EVVO alongside competitors such as TSL, MSR, Atlas, and The North Face. The comparison revealed that while EVVO excelled in innovation and technology, it lacked the same level of brand strength and emotional connection that competitors leveraged through lifestyle positioning and global recognition.
Mapping of competitors
This analysis helped us reimagine EVVO’s positioning. Instead of being seen purely as a technical snowshoe brand, EVVO could embody innovation, style, and sustainability — values that resonate with modern outdoor enthusiasts. The goal was to elevate EVVO into a trusted lifestyle brand with aspirational power, not just functional appeal.
This analysis helped us reimagine EVVO’s positioning. Instead of being seen purely as a technical snowshoe brand, EVVO could embody innovation, style, and sustainability — values that resonate with modern outdoor enthusiasts. The goal was to elevate EVVO into a trusted lifestyle brand with aspirational power, not just functional appeal.
This analysis helped us reimagine EVVO’s positioning. Instead of being seen purely as a technical snowshoe brand, EVVO could embody innovation, style, and sustainability — values that resonate with modern outdoor enthusiasts. The goal was to elevate EVVO into a trusted lifestyle brand with aspirational power, not just functional appeal.
Problem statement
Outdoorsy people needs to find a way to choose snowshoes that combine comfort, functionality and style because they would like to enjoy walking in snowy winter conditions in an easy and comfortable way
Outdoorsy people needs to find a way to choose snowshoes that combine comfort, functionality and style because they would like to enjoy walking in snowy winter conditions in an easy and comfortable way
Outdoorsy people needs to find a way to choose snowshoes that combine comfort, functionality and style because they would like to enjoy walking in snowy winter conditions in an easy and comfortable way
How might we
To transform research insights into actionable opportunities, we used How Might We (HMW) statements. These reframed user pain points into design challenges, such as:
How might we help customers choose the right snowshoes for their needs?
How might we simplify decision-making and guide product discovery?
How might we build trust without overwhelming users with text?
This exercise uncovered opportunities like comparison tools, try-on videos, AI-powered buying assistants, and clearer product storytelling — all aimed at reducing friction and boosting confidence.
To transform research insights into actionable opportunities, we used How Might We (HMW) statements. These reframed user pain points into design challenges, such as:
How might we help customers choose the right snowshoes for their needs?
How might we simplify decision-making and guide product discovery?
How might we build trust without overwhelming users with text?
This exercise uncovered opportunities like comparison tools, try-on videos, AI-powered buying assistants, and clearer product storytelling — all aimed at reducing friction and boosting confidence.
To transform research insights into actionable opportunities, we used How Might We (HMW) statements. These reframed user pain points into design challenges, such as:
How might we help customers choose the right snowshoes for their needs?
How might we simplify decision-making and guide product discovery?
How might we build trust without overwhelming users with text?
This exercise uncovered opportunities like comparison tools, try-on videos, AI-powered buying assistants, and clearer product storytelling — all aimed at reducing friction and boosting confidence.
MOSCOW METHOD
With many potential ideas, we applied the MoSCoW method to prioritize. This ensured we focused on the most impactful and realistic solutions — features that directly solved user pain points while keeping the project scope achievable.
With many potential ideas, we applied the MoSCoW method to prioritize. This ensured we focused on the most impactful and realistic solutions — features that directly solved user pain points while keeping the project scope achievable.
With many potential ideas, we applied the MoSCoW method to prioritize. This ensured we focused on the most impactful and realistic solutions — features that directly solved user pain points while keeping the project scope achievable.
MVP
The Evvo Snow website must deliver a seamless, guided shopping experience with clear product information, secure checkout and essential support. Enhancements like a product wizard, sustainability tags and engaging content should be added as the platform grows, while advanced features and experimental tech are not essential for now.
Information architecture
We mapped the user flow to simplify navigation and clarify the site structure.
First-time users get a clear introduction and quick setup.
Returning users can easily access products, retailers, and brand content.
The result was a streamlined architecture that balanced product discovery with brand storytelling, reducing confusion and guiding users more effectively.
We mapped the user flow to show how people move through the app.
First-time users go through a quick setup and introduction.
Regular users can access features like podcasts, breathing exercises, and the Mind Log.
We mapped the user flow to show how people move through the app.
First-time users go through a quick setup and introduction.
Regular users can access features like podcasts, breathing exercises, and the Mind Log.
LOW/mid fidelity - Usability testing
We then moved from sketches to mid-fidelity prototypes, focusing on creating clearer, more intuitive paths for key actions like product exploration and decision-making. Early usability tests with real users validated our design choices, highlighting opportunities to refine navigation and ensure the experience felt effortless.
visual competitive analisys
We reviewed the visual language of leading outdoor and lifestyle brands, noting recurring patterns like calming palettes, clean layouts, and approachable UI. These insights guided us in shaping a design that feels both familiar and distinctive, aligning EVVO with modern outdoor aesthetics while keeping its unique identity.
Moodboard
From this research, we built a brand identity around three key qualities:
Easy to use → Smooth, effortless navigation.
Helpful & reliable → Clear guidance and trustworthy product storytelling.
Low-maintenance → Supportive design that works in the background without demanding attention.
Direction: The website should feel calm, modern, and trustworthy — visuals that reduce friction, inspire confidence, and highlight the innovation behind EVVO’s products.
Style Guide
We defined a visual language that feels premium, clean, yet welcoming.
Typography: Rubik for headings (modern, approachable) and Inter for body text (easy to read and accessible).
Visuals: A style tile with consistent colors, imagery, and tone to highlight EVVO’s products without distraction.
Photography: Snowy, active environments that communicate calm, control, and clarity — aligning perfectly with EVVO’s brand personality.
High fidelity prototype
This is where it all comes together: a seamless purchase journey that’s fast, simple, and stress-free.
From filtering options to clear product information, every detail is designed to help users find and buy the perfect snowshoes with confidence.
The high-fidelity prototype translates these principles into the final product. Colors, typography, and interactions come together to create a smooth, welcoming experience — one that supports healthy sleep habits while feeling polished and approachable.
Click the image to explore the prototype — it opens in a new tab on mobile for a better view.
Key learnings
This project taught us the importance of:
Grounding design in research — real user voices shaped every decision.
Balancing innovation with clarity — simplifying complex options builds trust.
Brand storytelling — technology alone isn’t enough; emotional connection matters.
Most of all, we learned that good design isn’t just about looking great — it’s about making people feel confident, supported, and excited to take the next step.
This project taught us the importance of:
Grounding design in research — real user voices shaped every decision.
Balancing innovation with clarity — simplifying complex options builds trust.
Brand storytelling — technology alone isn’t enough; emotional connection matters.
Most of all, we learned that good design isn’t just about looking great — it’s about making people feel confident, supported, and excited to take the next step.
This project taught us the importance of:
Grounding design in research — real user voices shaped every decision.
Balancing innovation with clarity — simplifying complex options builds trust.
Brand storytelling — technology alone isn’t enough; emotional connection matters.
Most of all, we learned that good design isn’t just about looking great — it’s about making people feel confident, supported, and excited to take the next step.
In short: if your users can find the right snowshoe without breaking a sweat, you’ve already broken the ice.
In short: if your users can find the right snowshoe without breaking a sweat, you’ve already broken the ice.
In short: if your users can find the right snowshoe without breaking a sweat, you’ve already broken the ice.
