Evvo snowshoes

website redesign

Services

UX UI Design

Client

EVVO Snowshoes

Year

2025

Team

Jacopo Bettini

Marco Ramos

Info

Founded near Mount Pilat, EVVO is an innovative young brand attuned to outdoor sports enthusiasts, snowshoeing and Nordic walking in the mountains.

Services

UI UX Design

Year

2025

Client

Shazam

Team

Solo

Info

Shazam is a mobile app that identifies music playing around you or within other apps.
It can recognize songs from various sources, including radio, TV, and even within apps like TikTok, Instagram, and YouTube.

Challenge

Redesign a responsive website through market analysis and clear information architecture to deliver an user-centered experience.

Project

EVVO is an an outdoor lifestyle brand focused on snowshoes.

But even the founder admitted: the website wasn’t working. Confusing navigation, product information was unclear, and reviews were inconsistent.

Our challenge was to redesign a responsive website through market analysis and clear information architecture, delivering a user-centered experience.

Our goal is to improve usability, guide smarter purchases, and build customer confidence through a more intuitive and trustworthy platform.

Mapping of competitors

We mapped competitors to see where they stood:

Calm focuses on relaxation and wellness.
SleepScore takes a scientific approach.
Pillow excels in advanced tracking.
Sleep Cycle balances simplicity with data.

This revealed a gap: the sweet spot lies in combining emotional wellness with advanced features — an opportunity for our app to stand out.

We mapped competitors to see where they stood:

Calm focuses on relaxation and wellness.
SleepScore takes a scientific approach.
Pillow excels in advanced tracking.
Sleep Cycle balances simplicity with data.

This revealed a gap: the sweet spot lies in combining emotional wellness with advanced features — an opportunity for our app to stand out.

We mapped competitors to see where they stood:

Calm focuses on relaxation and wellness.
SleepScore takes a scientific approach.
Pillow excels in advanced tracking.
Sleep Cycle balances simplicity with data.

This revealed a gap: the sweet spot lies in combining emotional wellness with advanced features — an opportunity for our app to stand out.

Secondary research

Our research showed that 1 in 3 people already use sleep apps, but most want guidance, not just numbers. The sleep-tech market is rapidly growing, with strong demand for tools that provide both tracking and support for healthier habits.

Survey

We surveyed people about their sleep habits and challenges:

55% were working professionals.
65% were moderately active.
90% had never used a sleep app — showing clear opportunity.
Biggest problems: falling asleep, waking up at night, and stress/anxiety.

We surveyed people about their sleep habits and challenges:

55% were working professionals.
65% were moderately active.
90% had never used a sleep app — showing clear opportunity.
Biggest problems: falling asleep, waking up at night, and stress/anxiety.

We surveyed people about their sleep habits and challenges:

55% were working professionals.
65% were moderately active.
90% had never used a sleep app — showing clear opportunity.
Biggest problems: falling asleep, waking up at night, and stress/anxiety.

user interview

Interviews revealed the emotional impact of poor sleep: irritability, low productivity, and stress. In contrast, better sleep improved mood, focus, and overall well-being.

Affinity Diagram

From interviews, we identified four themes:

Emotional well-being
External influences (caffeine, alcohol, phone use)
Sleep patterns
Support tools (podcasts, meditation, coaching)

Insight: People don’t just need data — they want guidance and support to improve their sleep habits in realistic, human ways.

From interviews, we identified four themes:

Emotional well-being
External influences (caffeine, alcohol, phone use)
Sleep patterns
Support tools (podcasts, meditation, coaching)

Insight: People don’t just need data — they want guidance and support to improve their sleep habits in realistic, human ways.

From interviews, we identified four themes:

Emotional well-being
External influences (caffeine, alcohol, phone use)
Sleep patterns
Support tools (podcasts, meditation, coaching)

Insight: People don’t just need data — they want guidance and support to improve their sleep habits in realistic, human ways.

user Persona/Journey

Meet Dylis, a 30-year-old customer support specialist in London. After long and stressful workdays, she struggles to relax in the evenings, sleeps lightly, and wakes up feeling tired and anxious.

Her daily journey highlights key pain points:

Stress at work → difficulty switching off.
Evening routines → scrolling on her phone, mental overload.
Nighttime → fragmented, shallow sleep.
Morning → fatigue, low mood, and stress about the day ahead.

Insight: Dylis wants to relax more easily, fall asleep faster, and wake up feeling well-rested. Her journey shows opportunities to support users with calm evening routines, healthier habits, and better sleep quality.

Meet Dylis, a 30-year-old customer support specialist in London. After long and stressful workdays, she struggles to relax in the evenings, sleeps lightly, and wakes up feeling tired and anxious.

Her daily journey highlights key pain points:

Stress at work → difficulty switching off.
Evening routines → scrolling on her phone, mental overload.
Nighttime → fragmented, shallow sleep.
Morning → fatigue, low mood, and stress about the day ahead.

Meet Dylis, a 30-year-old customer support specialist in London. After long and stressful workdays, she struggles to relax in the evenings, sleeps lightly, and wakes up feeling tired and anxious.

Her daily journey highlights key pain points:

Stress at work → difficulty switching off.
Evening routines → scrolling on her phone, mental overload.
Nighttime → fragmented, shallow sleep.
Morning → fatigue, low mood, and stress about the day ahead.

Problem statement

The restless dreamers needs to find a way to fall asleep easier and wake up rested because poor sleep impacts her productivity and mood throughout the day

How might we

From our research and persona insights, we developed How Might We statements to explore different ways of improving sleep. These helped us reframe pain points into design opportunities, such as:

Creating calming routines that ease the transition from work to sleep.
Helping users reduce stress and overthinking at night.
Supporting consistent, restorative sleep habits.
Designing personalized wake-up experiences to start the day with energy.

From our research and persona insights, we developed How Might We statements to explore different ways of improving sleep. These helped us reframe pain points into design opportunities, such as:

Creating calming routines that ease the transition from work to sleep.
Helping users reduce stress and overthinking at night.
Supporting consistent, restorative sleep habits.
Designing personalized wake-up experiences to start the day with energy.

From our research and persona insights, we developed How Might We statements to explore different ways of improving sleep. These helped us reframe pain points into design opportunities, such as:

Creating calming routines that ease the transition from work to sleep.
Helping users reduce stress and overthinking at night.
Supporting consistent, restorative sleep habits.
Designing personalized wake-up experiences to start the day with energy.

MOSCOW METHOD

We then used the MoSCoW method to prioritize features, ensuring we focused on the most impactful solutions while keeping the scope realistic.

MVP

Better is a sleep app designed to help people relax, sleep better and wake up feeling refreshed. It sends gentle notifications with calming suggestions like breathing exercises and daily routine tips to help users unwind and fall asleep more easily at night.

With guided exercises and emotion log, Better helps build healthy bedtime habits and supports better nights sleep.

The app is simple and easy to use, focusing on just the tools you need to improve your sleep.

Wearable devices like Apple Watch or Fitbit are optional but the core experience works perfectly without one.

User flow

We mapped the user flow to show how people move through the app.

First-time users go through a quick setup and introduction.
Regular users can access features like podcasts, breathing exercises,
and the Mind Log.

We mapped the user flow to show how people move through the app.

First-time users go through a quick setup and introduction.
Regular users can access features like podcasts, breathing exercises, and the Mind Log.

We mapped the user flow to show how people move through the app.

First-time users go through a quick setup and introduction.
Regular users can access features like podcasts, breathing exercises, and the Mind Log.

Low fidelity -> mid-fidelity

Starting from low fidelity and moving to mid fidelity, we focused on designing clear paths for sleep activities, tracking, and reflection.

Usability testing

We tested the app with five participants to refine the experience. Key feedback included:

Desire for easier ways to connect activities with sleep data.
Interest in music, podcasts, and breathing exercises as relaxation tools.
Need for simple notifications to encourage healthy routines.

Insight: People want more than tracking — they value guidance and small, supportive nudges to improve sleep.

visual competitive analisys

We reviewed the visual styles of leading sleep and wellness apps to spot common patterns: calming color palettes, simple layouts, and clean UI. These insights guided us in shaping a design that feels both familiar and distinctive.

Moodboard

Our brand identity is built around being easy to use, helpful, and low-maintenance.

Easy to use → smooth, effortless experience for tired users.
Helpful & reliable → wellness nudges, mood logs, and breathing exercises that support daily routines.
Low-maintenance → works quietly in the background, offering support without demanding constant attention.

Direction: The app should feel calm and trustworthy, with visuals that reduce stress and encourage healthy routines.

Style Guide

The style guide brings the app’s visuals into a cohesive system that feels warm, calm, and empathetic rather than clinical.

Illustrations add friendliness and emotional connection.
UI elements use a subtle liquid glass effect for softness and a modern touch.
Icons are simple and intuitive, avoiding unnecessary noise.
Charts & data visuals are light and clear, helping users focus on insights, not complexity.

High fidelity prototype

The high-fidelity prototype translates these principles into the final product. Colors, typography, and interactions come together to create a smooth, welcoming experience — one that supports healthy sleep habits while feeling polished and approachable.

Click the image to explore the prototype — it opens in a new tab on mobile for a better view.

To embed a website or widget, add it to the properties panel.

Key learnings

his project taught me the value of combining research, empathy, and iteration.

User interviews revealed real habits and emotional pain points, shaping features that truly matter.
Competitor analysis helped identify gaps and opportunities to make the app stand out.
Usability testing showed the importance of clarity and small supportive nudges, leading to a design that feels both intuitive and caring.

Overall, I learned how thoughtful design can transform raw data into an experience that is functional, supportive, and meaningful to users.

Designing for better nights, brighter mornings.

his project taught me the value of combining research, empathy, and iteration.

User interviews revealed real habits and emotional pain points, shaping features that truly matter.
Competitor analysis helped identify gaps and opportunities to make the app stand out.
Usability testing showed the importance of clarity and small supportive nudges, leading to a design that feels both intuitive and caring.

Overall, I learned how thoughtful design can transform raw data into an experience that is functional, supportive, and meaningful to users.

Designing for better nights, brighter mornings.

his project taught me the value of combining research, empathy, and iteration.

User interviews revealed real habits and emotional pain points, shaping features that truly matter.
Competitor analysis helped identify gaps and opportunities to make the app stand out.
Usability testing showed the importance of clarity and small supportive nudges, leading to a design that feels both intuitive and caring.

Overall, I learned how thoughtful design can transform raw data into an experience that is functional, supportive, and meaningful to users.

Designing for better nights, brighter mornings.

More projects

See all works

Shazam Redesign

UI/UX Design

Shazam Redesign

UI/UX Design

Shazam Redesign

UI/UX Design